The Hazel
Chi è Hazel: Graphic Designer Freelance con 20+ anni di esperienza
Designer & Art Director with 20+ years of experience. I transform ideas into scalable brands and products, working side by side with founders and developers. From strategy to final interface, I create visual solutions ready for the real world.
Strengths
of a long experience
Connecting strategy and design to shape brands' visual identity. From print to digital , the goal is to translate the company's vision into a seamless aesthetic experience.
Integrated Strategic Vision
Thanks to my experience in ATL (print, billboards) and BTL (direct marketing, events, promotions) campaigns, I have the ability to maintain brand consistency across every touchpoint.
I know how to adapt a creative idea so that it works equally well on a street billboard and a push notification, ensuring a seamless and consistent brand identity.
Complexity Management and Problem Solving
Twenty years in the industry means managing diverse budgets, impossible deadlines, and unexpected events. This translates into solid leadership and operational calm that allows us to optimize resources (both human and financial), anticipating technical bottlenecks before they arise.
Visual Culture and Aesthetic Sensitivity
A deep understanding of aesthetic canons, typography, and color theory, stemming from decades of observation and practice, allows me to create designs that aren't just fashionable , but timeless and capable of communicating profound values, avoiding the background noise of digital overproduction.
Mentoring and Mediation Skills
Experience that is reflected in the ability to articulate and sell creative choices in a rational way, as well as in knowing how to guide younger designers (Junior and Mid) in transforming a raw intuition into a finished and scalable product.
Strengths
of a long experience
Nicola, Art Director and creative consultant with over 20 years of experience in integrated communications.
The Hazel project began as a freelance business after a solid career in advertising agencies, where I honed my strategic vision, software proficiency, and aesthetic sensibility.
Using a proven operating method, I support brands with every need: from web design to brand identity, from Above-the-Line (ATL) campaigns to Below-the-Line (BTL) activations.
Whether it's physical spaces or digital platforms, I'm committed to ensuring every project becomes an impactful design experience.
The operational phases
Hazel transforms intuition into visual strategy: a precise and creative evolution to build identities born to vibrate and last over time.
Analyses
Dig beneath the surface
He's not satisfied with appearances. He studies the terrain, interrogates the data, and listens to what the brand isn't yet saying out loud. This is the moment when he dismantles the idea to understand its beating heart, identifying the strategic path needed to avoid navigating by sight, but instead aiming straight for the objective.
Phase 1
Ideation
Light the spark
Here, the rules bend to make room for intuition. He connects distant points, scribbles visions, and distills concepts until he finds that "spark" capable of breaking the silence. He's not just looking for a beautiful image, but a powerful idea, one with the right character to stand out from the background noise.
Phase 2
Development
It shapes the character
From sketches to the material. He gets his hands dirty with design, taking care of every pixel and calibrating the visual weights with pinpoint precision. This is the phase where the strategy takes shape and the aesthetic becomes a driving force: each element is refined until it resonates with its own energy.
Phase 3
Delivery
Release the impact
The project is ready to take center stage. It's handing it over to the world, providing the tools necessary for the brand to stand (or run) on its own two feet. It's not just the end of a project, but the beginning of a new growth, ready to leave an indelible mark.