Birra Berica
Craft beer Made in Vicenza
The client
We designed the logo, packaging, and corporate identity for a craft beer born in the Vicenza area, created by a young, knowledgeable brewmaster with clear vision.
For palates that appreciate savoir faire.
Born in the Vicenza area, this craft beer could only have a strong reference to the city and one of its strongest symbols.
In consultation with the brewmaster, the idea of using a cat as the graphic element for the logo was immediately decided. Since it's a craft, unfiltered beer, the style chosen to represent the animal is sketchy and undefined.
The font chosen to complement the logo is a rough, irregular uppercase that blends easily with the image's lines.
Craft beer, 100% from Vicenza.
Shipping and on-site purchases obviously required a customized packaging and shopping bag.
The boxes, all identical, were optimized with a list of items so they could be customized upon shipment by simply checking the appropriate box.
The paper bag, on the other hand, was useful for single and multiple purchases.
5 DIFFERENT PROPOSALS OF BEERS
The label design was conceived with the utmost care for cleanliness. The bottle chosen for the product is a special container, used for the most prestigious beers.
These beers have varying intensities of taste and flavor. Each version was given a name inspired by its flavor, color, and alcohol content.
