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Miomercato
Above & Below the line
The client
The catalog
A unique catalog, bound by hand with the same twine farmers use in their daily work. The cover is made of 350g uncoated paper with a strip of real wood glued to the side of the spine to enhance the binding's structure and to enhance the tactile feel, as well as enhancing the craftsmanship.
A fresh and uncluttered interior layout, with many original product images, creates an appetizing sensation just by leafing through.
Miomercato is a local store. It was founded in Padua in the second decade of the 2000s, but soon moved to the province of Vicenza, in the municipality of Marola.
The company's mission is to offer small local producers and farmers the opportunity to offer their products to the public in a single store.
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