Kriteria
Detective Agency
The Client
Kriteria Investigazioni was originally called Toro Investigazioni. It was a well-established company in the Vicenza area and much of Northern Italy.
Management decided to entrust me with the company's rebranding process, needing to increase brand awareness.
The group's new name became Kriteria, which in itself carried a powerful meaning: THE CRITERION IS THE SUPREME PRINCIPLE THAT GUIDES MAN IN RECOGNIZING THE TRUTH.
For over 10 years, it has been a solid partner for all companies needing to protect their interests, for individuals wishing to ascertain the truth in their lives, and for families who care about their children's experiences.
We created the new logo starting from the desire of the Kriteria Management to keep the red and black colors, but we added a sea blue to soften it, following the theory of chromatic emotions: red indicates danger (the problem) and cyan serenity (the solution).
The composite image is therefore of a large stylized K where the addition of the fingerprint underlines and concretizes the agency's scope of action.
