Mama L'Oca
Street Bar Menu
The client
The menu design created for Mamaloca Street Bar (referred to in the file as Mamaloca) perfectly reflects the "street" soul and vibrant energy of the Vicenza venue. Designed by Hazel Design, the layout breaks away from traditional menus to embrace a dynamic and visually striking aesthetic.
How was the layout developed?
1.
Urban-Rock Style: The choice of a stencil font and graphics reminiscent of murals and street signs immediately communicates the bar's informal and bold identity. The use of stylized icons and illustrations (such as the electric guitar or beer graphics) underscores the bar's deep connection to live culture and music.
2.
Functional Visual Organization: Despite the rich offerings, the layout is designed to be extremely clear. The sections are logically divided ("Friesday," "Dishes," "Beer," "Drinks"), allowing customers to quickly navigate the snacks, gourmet burgers, and extensive drinks menu.
3.
Intuitive infographics: The inclusion of icons for technical specifications (such as the alcohol content of beers or the numbering of allergens) makes consultation quick and effective, improving the user experience at the table.
4.
Colors and Contrasts: The play of contrasts between the light background and the dark graphic elements, enriched by color references to partner brands (such as the classic black and cream of Guinness), creates a visual balance that enhances the products without weighing down the reading.
